DU-HA, Inc.
was founded in 2003 in Fergus Falls, MN.
After Dan Ouren, a car salesman of 25 years, came up with a great idea, he saw the need to organize items placed under the rear seat of his pickup truck.
He asked good friend and engineer, Dennis Tuel, Jr.
to join him on a business venture to create such storage containers.
Dan and Dennis knew they needed to select a brand name.
They wanted something “catchy”, a name people would remember.
When they heard friends using the term “DU-HA” to describe just about anything, similar to the terms “whatchamacallit”, “doohickey”, or “doodad”, Dan and Dennis knew that was what they wanted to call their storage container brand.
Eventually, tired of not having a simple answer when asked what DU-HA meant, they came up with “Down Underseat-Holding Apparatus” to fit the letters.
They had a product and a name and they were on their way!
Today, DU-HAs are available for all major truck makes and models, and the company continues to develop new and innovative automotive accessories that are sold around the world.
